Choosing a biz domain name is an early task that is critical to your online success. There are some common domain name mistakes that you need to avoid. Don’t take this task lightly, it is difficult to fix it if you make a mistake! Take the time to do your research and select a great name, no maktter how long it takes you.

Your biz domain name has many purposes. You want it to be congruent with your brand. You want a name that you can get to the top of the search engine results. And you want to generate maximum web traffic.

Try to create a long list of potential biz domain names. Brainstorm with other people and get input from as many sources as possible. Now use GoDaddy to see which domain names on your list are already taken. This part can be frustrating because many of your top domain names will already be taken. Short and common names are especially difficult to find.

Here are 5 common biz domain name mistakes to avoid when choosing from the remaining names:

1. A domain name that is hard to spell or pronounce. When you verbally give your domain name to someone they should be able to spell it correctly without any ambiguity. It should also be easy to remember.

2. Not registering plural and hyphenated versions of your biz domain name. This is dangerous because if you don’t register them, your competitors will. As a result, they will steal some of your traffic, legally! Domain names are not expensive so don’t skimp on this step.

3. Not getting a .com extension. Don’t settle for .net, .info, .ws, .bz, etc. If the .com version is not available, pick a different biz domain name.

4. Choosing a domain that doesn’t contain your main key term. This gets into search engine optimization. Basically, you’ll get a higher relevance score if your main key term is in your domain name. This is important because higher relevance means more natural traffic from the search engines.

5. Not owning your name. In addition to any other domain names you purchase, make sure to get your name in the form FirstLast.com. Even if you don’t need it right away, it’s better to get it before someone else does.

Your biz domain name is a very important aspect of your online success. Avoiding these 5 domain name mistakes is well worth the time you will spend to choose the right name.

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