Of course you want a dot-com extension. Everyone does. But one of the biggest mistakes you can make choosing a domain name is picking one that is difficult to scan and impossible to pronounce. By “difficult to scan” I mean a word or phrase that bares so little resemblance to a real word or phrase that it is resistant to mental retention and you forget it the moment you hear it. An example might be when two or three common English words are severed and reconnected into one impossible mishmash as in “landarchass,” a shortened version of a business name that a fictional businessman might choose instead of “landscaping architects and associates” (by the way, if you’re interested, this name is still available as a dot-com; I didn’t dare use a real name).
Don’t do it! You’re better off picking a name that at first glance has nothing to do with your business than one that the average person can’t say without stumbling over his tongue. The reason is simple: if you can’t say it you can’t remember it much less spell it when needed. And with the coming proliferation of new domain extensions both in Latin Script and Arabic, Cyrillic or whatever, the chances of someone misunderstanding a domain name will increase exponentially.
There are plenty of examples of this mistake out there. How many times have you asked someone for their website and they’ve told you what it is not once but twice or three times, and you’ve still left them wondering what it was they had said? Or you left thinking you had it; but when you got to your computer you’d either forgotten completely or couldn’t get it to render no matter how many likely combinations you tried.
Why do people choose these names? Who knows, but one reason must certainly be that they are desperate to get a dot-com name. After all, isn’t dot-com the only way to go?Of course it isn’t! Better a memorable dot-net, dot-biz or dot-bz than an instantly forgettable dot-com.
Mike Nardine is a small businessman and owner of cheapmikesdomains.comHe sells domains cheap. Visit his website for prices. Article Source:http://www.articlesbase.com/domain-names-articles/better-a-memorable-dotnet-dotbiz-or-dotbz-than-a-forgettable-dotcom-1489521.html