The Right Domain Name Is Important! – Perth Web Designer Tips
June 8th, 2010
The process of website design actually commences by choosing the right domain name for your business. There are many views about domain names and on what you should be looking for when choosing a name. From my point of view it comes down to how big your business is and how well known your company name or brand is known in the marketplace.
For example if you were Coca Cola, which is a worldwide brand and is known by most people on the planet, there would be little point in getting a domain name such as sodapopDOTCOM or carbonateddrinkDOTCOM People know the brand and would look for you under cocacolaDOTCOM . Using this strategy as part of your web design process would be a wasted effort.
You are probably a small or maybe even a medium sized company that probably mainly works in your local area (mainly a specific metro area) or even across the nation. You would probably want to optimise the amount of potential customers to your website for the very lowest amount of financial cost. I would say that if this is you then often the most efficient way of doing this, is to have a simple two domain strategy for your enterprise’s website presence.
Let me explain this by way of an example. Lets say that you are a local tradesmen that constructs concrete retaining walls but your company is called TRJ Constructions. If you have no real marketing or very little marketing then the chances of someone looking up TRJ Constructions unless they know you is nil.
It could be that you spend a large amount of time optimising your site for the keyword “concrete retaining walls”. You might do a lot of forum posting and blogging, you put yourself in many web directories, create squidoo and facebook pages etc. but that will take some considerable time and a some effort. For me time is money, so this will be an expensive exercise especially if you run the business yourself.
The alternative is to get 2 domain names. The first would be concreteretainingwallsDOTCOM or the nearest you can to that. You may have to have concrete-retaining-walls-cityDOTCOM or some close variation and then you would have your company domain name TRJconstructionsDOTCOM.
A key phrase related domain name (concreteretainingwallsDOTCOM) will achieve a much better search result in the main search engines such as Google. If the only thing you did was place yourself in 6-11 free local website lookup directories such as hotfrog in many countries and in Australia truelocal, as well as a basic Google map with the same address as shown on your website and in the directories, there is a very good chance that you will end up on the front page or close to it without a great deal of effort.
You are probably wondering what am I going to do with the other domain name that I suggested you buy. Simply redirect the site TRJconstructionsDOTCOM to concreteretainingwallsDOTCOM This way you can put this domain address on your business cards and as long as you clearly put your logo or name at the top of the website, your customers will realize they are at the right website for your business.
By employing this basic strategy of employing this 2 domain plan as part of your web site designer’s process, you can easily get lots of free traffic to your company website (assuming that your web site is structured correctly) without the high costs associated with the process and the SEO (search engine optimization) effort that is needed if you are using just your business or company name in the domain name of your website. If your business later becomes a household name , you can always utilise the option of simply transferring the completed website onto your business name domain or you could simply design a brand new web site completely and keep the key phrase related site as it is.
If your business needs help marketing online talk to a Perth Web Designer 9350 9392 or visit Web Wizards website with lots of great information about Web Design and how it can increase business.
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